Business Coaching aims to achieve objectives and improvement in general, with particular attention to the productivity, effectiveness, and well-being of those involved. In the Agile Business Coach context, activities include both the transmission of methods and their inclusion in ordinary practices, growth, and support during a process full of obstacles and decisions to be taken. Often in companies new to the concepts of Agile Business, especially in less structured companies, the figure of the coach is confused with that of the consultant. There is an excellent expression that clarifies the difference between a coach and a consultant: "if you ask a question to the consultant, he will give you an answer. If you ask a question to the coach, he will ask you another question".
Therefore, the Agile Business Coaching interventions alternate moments of training and transmission of methods to moments of personal growth to allow the acquisition of complete autonomy.